Barbara Eichorst, MS, RD, CDCES is a Vice President of Health Programs at American Diabetes Association (ADA). She is a clinical innovation leader with focus on value creation through engagement, activation, and data navigated programming. Had been deploying local and international diabetes self-management education and supports 9 DSMES programs for over 120 countries. Barbara’s passion is creating simple solutions for complex diabetes care challenges for people with diabetes, health care professionals and corresponding systems.